Scharffen Berger
Packaging refresh
To align with its recent rebrand, Scharffen Berger, America’s original craft bean-to-bar chocolate maker, sought updated packaging that felt eye-catching and modern.
Agency: GOGO Brand Studio
The evolution
Old packaging
Updated design
The breakdown
Patterns
Each bar flavor is given its own pattern and color palette inspired by its ingredients, creating a unique look for each product that is both playful and eye-catching.
Label
Every product features a consistent label lockup that prominently displays the cacao percentage for quick customer recognition.
